Forbes Riley's Tips for Success

Forbes Riley is an advertising queen. You may not recognize the name, but it’s almost guaranteed that you have seen one of her many infomercials or product spotlights on QVC or the Home Shopping Network. She has been on QVC for almost 20 years, HSN for the past three years and is known for the amazing way she sells her products. Riley has even become known as the Julia Roberts of infomercials.

According to Riley, one of the most important things you can do, whether you are still in school or just out of college is brand yourself.

Riley says, “Look at yourself as a product. What do you want your image to be? Be what you want to be.”

It doesn’t matter what you think of yourself; however you are perceived is reality.

“Products are not born, they are created,” believes Riley.

Riley went onto say that you can be branded as the reliable one, the slacker, the go-to guy/gal or whatever you want. It’s easy to forget that people are constantly watching you. Because first impressions can be very difficult to shake it’s important to make the first one a good one.

For Riley her goal was to have an amazing career. Along the way she found she had an uncanny ability to sell products. People bring her products when they have no idea how to sell them. Because of her background she knows how important it is to find the perfect market to sell products.

Like a product, Riley says to find your perfect market. Figure out exactly what you want and brand yourself to be “sold” to that market. Riley has six secrets to success. They may not guarantee you’ll be a millionaire, but you will at least be happier and more successful than you would be without trying them.

Forbes Riley’s Six Secrets of Success:

1. Brand yourself.
2. Love what you do.
3. Understand the fundamentals of a conversation
4. Have a plan (goes along with the elevator pitch).
5. Quit following the path your on if your not happy.
6. Expect the unexpected.